Until recently, I could not understand why the iPhone was so popular. I had always been an android kind of person and didn’t know when each new generation came out why it was considered so innovative when it was barely different fro the years previous. I finally sat down and looked at one, and was a little surprised.
I have always been pretty decent with technology and learned it quickly. Android phones are much more customization, and I can set it just like I like with loading times and battery proficiency that worked well for me. When I picked up an iPhone, specifically family members, I was not trying to prove anything. I had been asked to grab it for her and dial another family member for her while she was cooking.
I opened the slide lock and saw the simple home screen from every iPhone commercial ever, and sighed while I dialed the number and handed the phone over. After she was finished, I took a look again and after tinkering with it for a minute, came to a realization. Yes, there are people out there that will buy a product because of the brand even though something that may work better is cheaper.
Apple has been the ultimate hipsters phone, and I just didn’t understand why this thing was so attractive. I get the iPod and Mac as they do have some benefits in portability and as a creative machine respectively, but I have always stuck with my PC and Android phone with Google Play. That is when it hit me.
What do all of these Apple products have in common? A hefty price tag for sure but the user is what links these together. As I said before, I had always been with it when it comes to technology and have an phone repair technician in the family when I did not fully understand something. Not everyone is that lucky or tech savvy. I believe one of the main reasons that the iPhone has become so popular is not only because it is a fashionable, simple device, but also a straightforward one. Several of my older family members have iPhones, and though they may have the slight complaint every once in awhile, they seem perfectly happy with it.
I will admit; Apple has a tactic that works. There marketing strategy is fun and colorful for teens and tweens while the easy to use apps and standardized OS make getting used to it very comfortable. With each new iPhone they can upgrade if they want to, and feel on the cusp of technology with a familiar set up that they can use right away. This phone is for people that aren’t caught up in the newest update and faster screen changes, but rather a common tool to use that can play a game or two while you wait.
I still will probably not use an iPhone as I am happy with my current phone, but after looking at the iPhone and playing with it with my family members, I can appreciate the elegance there is to be found in simplicity.